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Reassuring Business Audience During this Pandemic

Updated: Jun 16

The pandemic has certainly left businesses uncertain about their business outlook. Many businesses are not sure about how the pandemic has affected their transactions and are very cautious about the business they are partaking in. Here are some tips for businesses to reassure their target business audience during this pandemic:



1. Direct Reach

Clients usually have many queries for the businesses that they are in and these can be answered through direct interaction. Businesses can send emails to their target audience and answer these questions or inform them about the plan they have during COVID-19 to reassure them.


2. Virtual Platforms

As COVID-19 is a new situation that most people are unaware of, it is harder for some audiences to adjust to. Therefore, it is important that businesses use various platforms such as Zoom or Webex to discuss business information with their target audience more efficiently.


3. Meeting Needs

Other than having various platforms that they can discuss business information with their target audience, it is important that the content is useful as well. By finding out what the target audience requires, the businesses can create content that answers their questions.


4. Measures Taken During An Event

During a physical event, it is essential that there are measures taken to reassure the business audience who are attending the event. Such measures include informing the audience what was done to ensure their safety such as the implementation of temperature-taking for all participants, SafeEntry, and many other safe management measures. This would reassure them that their safety is the organisers’ top concern.


To conclude, reassuring the business audience is very important as everyone is unfamiliar about the effect COVID-19 can bring to their businesses. This is especially so for physical events that the business audience has to attend. Having precautionary measures taken are very important and there are many services that can help ensure that. Feel free to contact JNR Entertainment at enquiry@jnrentertainment.com.sg to seek such services!