How have Digitalization Impacted Events?
With the COVID-19 pandemic, digitalization has now become a big part of our lives. More have become reliant on technologies to continue social interactions. Corporate meetings and events are moved online while employers work from home. With the uncertainty of the COVID-19 situation and the ever-changing COVID-19 regulations, many corporates have opted for a virtual or hybrid event. As such, the usage of technologies has become more relevant in events, where the adoption of technologies will allow a sense of freshness to traditional physical events.
1. Adoption of Virtual Streaming Platforms
To allow participants to participate in events virtually, the usage of online streaming platforms has significantly increased. Platforms such as Zoom, Microsoft Teams, YouTube and Facebook are commonly used.
Each of the platforms may depend on the target audience you are targeting as different ones are familiar with different platforms an